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P A R E I D O L I A

SS26

P A R E I D O L I A

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Get the look

A playful cotton vest with a horse motif meets a borderie scallop shirt, detailed with geometric floral hand embroidery. Paired with linen balloon pants, this look is perfect for travel or intimate summer gatherings.

New

The Unform Shirt

Rs.9,840.00
Rs.6,400.00 Rs.9,840.00
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New

The Unform Vest

Rs.9,040.00
Rs.6,400.00 Rs.9,040.00
2
New

The Unform Pant

Rs.9,840.00
Rs.5,440.00 Rs.9,840.00
3

The Art of Craft

Browse collection

Alba Cord Set

Rs.8,550.00
Rs.9,500.00 Rs.8,550.00
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Amara jacket

Rs.3,550.00
Rs.3,550.00 Rs.3,550.00
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Aria jacket

Rs.10,980.00
Rs.12,940.00 Rs.10,980.00
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Noa Dress

Rs.7,750.00
Rs.8,500.00 Rs.7,750.00
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Alba Top

Rs.3,120.00
Rs.3,400.00 Rs.3,120.00
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Amara Top

Rs.2,210.00
Rs.2,210.00 Rs.2,210.00
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Ella Skirt

Rs.4,410.00
Rs.4,900.00 Rs.4,410.00
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Ella Cord Set

Rs.8,730.00
Rs.9,700.00 Rs.8,730.00
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Olia Top

Rs.3,650.00
Rs.4,050.00 Rs.3,650.00
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Sonnet Bib

Rs.4,160.00
Rs.4,890.00 Rs.4,160.00
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Tern skirt

Rs.4,290.00
Rs.5,040.00 Rs.4,290.00
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In their words

Craft, Nature and Time

At URNAM, every garment begins with care. We choose natural fabrics like cotton and linen because they breathe with the body and soften beautifully over time. Each piece is designed thoughtfully and handcrafted in small batches by skilled artisans. To us, clothing should carry the warmth of the hands that made it and the honesty of the materials it comes from.

Why are URNAM pieces priced the way they are?

Each URNAM garment goes through many careful steps - from design and fabric sourcing to hand-finishing and quality checks. We work in small quantities with skilled artisans rather than large factories. Natural fabrics and handcrafted processes require more time and attention, but they create pieces that last longer and feel more personal. Our pricing reflects the true value of craftsmanship, fair work, and thoughtful production.

What fabrics do you use?

We primarily work with natural fabrics, especially cotton and cotton-linen blends. These fabrics are breathable, comfortable in warmer climates, and gentle on the skin. Unlike synthetic materials, natural fibres allow garments to move naturally and age gracefully with wear. We choose fabrics that feel good to wear and align with our belief in creating clothing that is mindful of both people and the environment.

What makes URNAM pieces different?

URNAM designs are created slowly and intentionally. Many details are finished by hand, and our silhouettes are designed to be versatile for travel, work, and everyday moments. Because we produce in limited quantities, each piece carries a sense of individuality rather than mass production. When you wear URNAM, you are wearing something that holds craft, care, and the story of the people who made it.

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